Thanks, Denise!
A big thanks to Denise Sfraga, the esteemed photo editor and wonderful person, for her mention of my email campaign in a recent article by Photo District News about successful email promotions:
“Denise Sfraga, photo editor of Time, Inc.’s This Old House magazine, says she recently received a couple of e-mails from Ted Morrison that she liked for their clarity and simplicity. “[They were] a really quick read where I didn’t have to read small type or wait for photos to load up,” she says. “If I have to wait [for photos to load] I don’t have the patience or the time so I just move on,”… Sfraga says she appreciated that Morrison’s e-mail was showing her a cover story he’d recently shot for another client. “I liked that it was timely,” she says.
See the full article here
